Build a Small Business Website That Exceeds Expectations

The right web development partner can help bring your vision to life and show you ways to make it better.

A company website is an important representation of your business and a mark of credibility. It’s a resource for potential clients who want to learn more about your offerings and a way to generate new leads and sales, thanks to the power of search engine optimization (SEO).

But creating a small business website is not without challenges. It can be time-consuming, costly, and frustrating. If you do not properly optimize your web design and backend configurations, you could create an exasperating experience for your users and limit your organic traffic.

With the right partner and strong communication, you can build a digital presence that does your small business justice and even have a little fun along the way. Just ask Bruce Honts, division manager at Missouri Valley Environmental of Texas, a full-service industrial water treatment company.

Web Development That Is “Almost Too Much Fun”

When Honts and his team connect with potential clients, they want those prospects to be able to go online to learn more. He knew his business needed help developing a “robust” website that could confirm its legitimacy and create a digital footprint. “Our goals were to show the professional nature of our business and to explain our capabilities,” he said.

Honts was referred to Anderson Technologies, a St. Louis IT consulting company that provides full-service web design and web development, as well as other services. Honts came to the table prepared with a clear idea of what he wanted but also with an openness to expert insight and an eagerness to learn about web development best practices.

Farica Chang, Director at Anderson Technologies, explained that Anderson Technologies is more collaborative and hands-on than many website development companies. “We’ll execute the client’s vision in a way that is well-designed and considers the user experience while keeping business goals in mind,” she said. “We strive to do the best possible job, even if it takes a little longer, so our clients enjoy the collaboration and ultimately take pride in the end result.”

Honts described the web development process as easy and almost too much fun. “It was hard to go back to my regular work when the project was over,” he joked.

Advice for Small Business Owners Outsourcing Web Design

To make sure your small business website development process goes smoothly, Honts recommends providing details on what you want, including screenshots and images to illustrate your intent, but also trusting the expert’s input.

“I was pleasantly surprised and pleased each time I saw how my ideas became reality,” said Honts. “Every step of the way, I went, ‘Whoa—that is better than I imagined.’ [Anderson Technologies] took my ideas and magnified them. The end result was even better than what I was envisioning.”

Strong communication is also critical to an effective partnership. Just as you should strive to clearly articulate goals and preferences, your web development partner should be prepared to share constructive feedback on an ongoing basis. This open dialog will help ensure you produce the best small business website possible.

For the development team, one of the greatest testaments to a job well done is a referral. Missouri Valley Environmental of Texas is a division of AECSI Corporation, and after seeing the new website, AECSI Corporation reached out to Anderson Technologies to discuss a partnership.

Anderson Technologies is a St. Louis IT consulting company that offers a breadth of services, from managed IT to web development, web hosting, and ongoing web support. If you are looking for a professional (and fun!) small business web development partner, call Anderson Technologies at 314.394.3001 today.