A Behind-the-Scenes Look at a St. Louis Web Design Process

Thinking about launching a website for your business? St. Louis web design services vary in scope and level of service. Here’s what you need to think about.   

These days almost every business can benefit from a website. Even if you have a brick-and-mortar store or a sales process built on referrals, customers and prospects expect you to have a digital presence.

St. Louis web design services vary from expensive custom web design companies to cheap, do-it-yourself options like SquareSpace or solutions offered by web hosting providers like Frontier.

Anderson Technologies, a St. Louis web design company, falls in the middle. It caters to small businesses that need professional websites but want to avoid the cost of complicated custom builds.  These companies want to focus on their clients and don’t have the desire, time, or expertise to tinker with do-it-yourself web design tools.

If you are building a website for the first time, or updating an existing one, it is important to realize that it is a process, whether you go it alone or with a partner.

The Importance of Discovery

A website is often a business’s first impression. At the very least, it is a digital representation of your brand. It’s important that it accurately represents your company and conveys the right message to your audience.

Farica Chang, director at Anderson Technologies, explains that she kicks off every web design project with a general discussion in which she asks important questions to understand the client’s general design aesthetic, likes and dislikes, main messaging, and goals for the site.

“Every client is different. We want to take the right direction from the beginning, rather than discovering a major issue in the middle of the development process,” she explains. The initial conversations make creating a digital presence easier for everyone and ensures clients end up with a site that serves their objective.

Kelley Vonarx, CEO, Operations & Marketing, of VonArx Engineering, a civil and structural engineering firm based in St. Louis, recently partnered with Anderson Technologies to build her company’s first website. “Most of our competitors and colleagues have a website, so we wanted to be right there with them,” she explains. “A lot of our work comes from referrals, but personally, even if I get a referral from someone, I still get on the internet to check out the company before I do business with them.”

When choosing a St. Louis web design services partner, Vonarx notes the importance of picking someone you have a good rapport with. “Working with Farica, the whole process was really easy. She made it that way!”

Vonarx says the discovery meeting was valuable, and that Chang’s questions helped her think about things she otherwise wouldn’t have. “Then we watched things come to fruition. We got to see a mockup of the homepage, which was really exciting. Throughout the whole process, we communicated with Farica. We would share information, and she would give suggestions and make sure we were on track,” she says.

The end result was even better than Vonarx expected: “We are a small company so doing something like this was big for us. Seeing it launch was really exciting and even better than we thought it would be.”

The Benefits of a Professional Web Design Partner

For many small businesses, especially those without tech experience, it makes sense to find a St. Louis web design service that is a “friendly medium between custom development and doing something by yourself,” says Chang.

She explains that although Anderson Technologies has resources with deep technical knowledge and custom web design, development, and hosting capabilities, it also leverages third-party platforms like WordPress, which make it easy to build sites without starting from the ground-up. This saves clients time and money.

Vonarx “highly recommends” partnering with a web design expert to save time and improve quality. She has strong tech skills, including experience with HTML, but when Vonarx experimented with a free do-it-yourself tool before reaching out to a vendor, she wasn’t happy with the results.

Another advantage to partnering with a web design expert is that it should ensure your site is optimized for performance so it loads quickly.  Your developer should keep search engine optimization (SEO) in mind, meaning the site content is Google-friendly so people can more easily find it. A professional St. Louis web design partner should also always make sure your website functions properly across all devices and screen sizes, from mobile phones and tablets to desktop computers.

Are you thinking about creating a website for your business? Anderson Technologies is a St. Louis web design company that specializes in providing friendly web design and development services that don’t break the bank. We work to make the process simple and even fun! For more information on our services, email info@andersontech.com or call 314.394.3001 today.

Build a Small Business Website That Exceeds Expectations

The right web development partner can help bring your vision to life and show you ways to make it better.

A company website is an important representation of your business and a mark of credibility. It’s a resource for potential clients who want to learn more about your offerings and a way to generate new leads and sales, thanks to the power of search engine optimization (SEO).

But creating a small business website is not without challenges. It can be time-consuming, costly, and frustrating. If you do not properly optimize your web design and backend configurations, you could create an exasperating experience for your users and limit your organic traffic.

With the right partner and strong communication, you can build a digital presence that does your small business justice and even have a little fun along the way. Just ask Bruce Honts, division manager at Missouri Valley Environmental of Texas, a full-service industrial water treatment company.

Web Development That Is “Almost Too Much Fun”

When Honts and his team connect with potential clients, they want those prospects to be able to go online to learn more. He knew his business needed help developing a “robust” website that could confirm its legitimacy and create a digital footprint. “Our goals were to show the professional nature of our business and to explain our capabilities,” he said.

Honts was referred to Anderson Technologies, a St. Louis IT consulting company that provides full-service web design and web development, as well as other services. Honts came to the table prepared with a clear idea of what he wanted but also with an openness to expert insight and an eagerness to learn about web development best practices.

Farica Chang, Director at Anderson Technologies, explained that Anderson Technologies is more collaborative and hands-on than many website development companies. “We’ll execute the client’s vision in a way that is well-designed and considers the user experience while keeping business goals in mind,” she said. “We strive to do the best possible job, even if it takes a little longer, so our clients enjoy the collaboration and ultimately take pride in the end result.”

Honts described the web development process as easy and almost too much fun. “It was hard to go back to my regular work when the project was over,” he joked.

Advice for Small Business Owners Outsourcing Web Design

To make sure your small business website development process goes smoothly, Honts recommends providing details on what you want, including screenshots and images to illustrate your intent, but also trusting the expert’s input.

“I was pleasantly surprised and pleased each time I saw how my ideas became reality,” said Honts. “Every step of the way, I went, ‘Whoa—that is better than I imagined.’ [Anderson Technologies] took my ideas and magnified them. The end result was even better than what I was envisioning.”

Strong communication is also critical to an effective partnership. Just as you should strive to clearly articulate goals and preferences, your web development partner should be prepared to share constructive feedback on an ongoing basis. This open dialog will help ensure you produce the best small business website possible.

For the development team, one of the greatest testaments to a job well done is a referral. Missouri Valley Environmental of Texas is a division of AECSI Corporation, and after seeing the new website, AECSI Corporation reached out to Anderson Technologies to discuss a partnership.

Anderson Technologies is a St. Louis IT consulting company that offers a breadth of services, from managed IT to web development, web hosting, and ongoing web support. If you are looking for a professional (and fun!) small business web development partner, call Anderson Technologies at 314.394.3001 today.

Tasteful Website Design, Quick Response, and Partnership-Style Customer Service

Pleasant View Construction is a start-to-finish construction company that develops elegant craftsman-style homes in upscale West County neighborhoods. The company was looking to attract a certain type of client, one who appreciates the special touches that make a home extraordinary but may not have the time or inclination to work through all the design details themselves.

“We really didn’t have a digital presence before Anderson Technologies built our website,” explained Peter Switzer, President of Pleasant View Construction. “All of our previous work has come through word-of-mouth, but I felt we needed a way to showcase our work and give potential clients a sense of what we could do for them.”

Anderson Technologies is blessed with an unbelievable staff of professionals who truly understand what it means to take initiative. Peter experienced Anderson Technologies’ signature responsiveness and partnership-style customer service throughout the entire development process for pleasantviewconstruction.com. “They just picked up the ball and ran with it. I showed them some other websites I admired, and they just ‘got it.’ They understood what I wanted to communicate and had great ideas for different elements to add to make it even better.”

Because the work Pleasant View Construction does is very visual, it was important to develop a portfolio-focused website design. Peter continued, “they provided three robust design options to choose from, communicated clearly throughout the process and let me know what they needed from me every step of the way.” Pleasant View Construction had a huge collection of images to choose from, and Anderson Technologies methodically sorted through hundreds of photos to find the best of the best to make the most dramatic impression on the site.

The project included many other deliverables, including logo design, marketing copy for every page of the site, and social media set-up on Facebook and Houzz. As part of these overall development activities, Anderson Technologies conducted customer interviews to ensure they captured and communicated the brand properly. Portions of these conversations were also used as content for testimonials throughout the website.

Peter was also impressed by the speed of development. “These guys are extremely responsive,” Peter noted, “and my site was up really quickly. Since it went live, I’ve been able to point people to the website so they can easily see my work. That makes a BIG difference.”

Do you have a special digital project you need help with?  Feel free to give Anderson Technologies a call!