Pleasant View Construction is a start-to-finish construction company that develops elegant craftsman-style homes in upscale West County neighborhoods. The company was looking to attract a certain type of client, one who appreciates the special touches that make a home extraordinary but may not have the time or inclination to work through all the design details themselves.
“We really didn’t have a digital presence before Anderson Technologies built our website,” explained Peter Switzer, President of Pleasant View Construction. “All of our previous work has come through word-of-mouth, but I felt we needed a way to showcase our work and give potential clients a sense of what we could do for them.”
Anderson Technologies is blessed with an unbelievable staff of professionals who truly understand what it means to take initiative. Peter experienced Anderson Technologies’ signature responsiveness and partnership-style customer service throughout the entire development process for pleasantviewconstruction.com. “They just picked up the ball and ran with it. I showed them some other websites I admired, and they just ‘got it.’ They understood what I wanted to communicate and had great ideas for different elements to add to make it even better.”
Because the work Pleasant View Construction does is very visual, it was important to develop a portfolio-focused website design. Peter continued, “they provided three robust design options to choose from, communicated clearly throughout the process and let me know what they needed from me every step of the way.” Pleasant View Construction had a huge collection of images to choose from, and Anderson Technologies methodically sorted through hundreds of photos to find the best of the best to make the most dramatic impression on the site.
The project included many other deliverables, including logo design, marketing copy for every page of the site, and social media set-up on Facebook and Houzz. As part of these overall development activities, Anderson Technologies conducted customer interviews to ensure they captured and communicated the brand properly. Portions of these conversations were also used as content for testimonials throughout the website.
Peter was also impressed by the speed of development. “These guys are extremely responsive,” Peter noted, “and my site was up really quickly. Since it went live, I’ve been able to point people to the website so they can easily see my work. That makes a BIG difference.”
Do you have a special digital project you need help with? Feel free to give Anderson Technologies a call!
